Customer Journey Mapping and Improving the Customer Experience
Are you ready to deliver a more meaningful, personal customer experience? Through customer journey mapping, you can provide customers with a better overall experience by pinpointing opportunities for growth and understanding the buyer's emotions and goals.
In this guide, you’ll learn:
What is customer journey mapping and why it's important
How to use customer journey data to identify customer experience deficiencies
How to use contextual data to improve customer interactions
How to create a customer journey map
And how to apply customer journey mapping
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Change the role of your contact center from a basic service to a competitive advantage. Use advanced analytics to make dramatic improvements in customer satisfaction.